Seeing the future as a project: The Long Now Foundation aims at developping a new way of thinking about our time and future. Opposing the current cultural mainstream that depicts our future’s environment as devastated and non-livable and the people as lonely and ruled by technology, the Foundation offers a more optimistic suggestions for seeing the time that will come. Basically it is the suggestion to start thinking about it at all – not in terms of short periods as modern democracies’ elections are structured but in really long runs.